Behind the Brand
Our Story
I didn’t start this brand because lashes were trending. I started it because lashes changed my life.
Five years ago, I was a 16-year-old doing lashes in my shed. I had no clients, no confidence and no idea how this would ever become a business… but I was obsessed with making every set better than the last.
I fell in love with what lashes could do for women:
✨ Confidence
✨ Femininity
✨ Feeling put together, even on your worst day
When clients looked in the mirror and smiled, I knew this was where I was meant to be.
From Shed to Full Lash Business. The journey wasn’t easy
- I spent my savings on training
- I worked late nights
- I made mistakes
- I rebuilt my technique again and again
Over time, I became fully booked.
Clients trusted me.
I realised how much quality products matter.
And that is where By Chloe was born.
Quality You Can Feel
Every product on this site is here for one reason: I use it in my own lash sets.
No cheap trays, no flimsy fibres
Just:
✔ rich black lashes
✔ curls that last
✔ consistent, reliable results
✔ products that help you work faster
If it doesn’t make your sets look better, it doesn’t make the website
Made by lash artists for lash artists.
this is for the girl who
- Is building her business
- Cares about her work
- Wants her clients to feel amazing
That used to be me.
Now I’m here to help you grow faster than I did.
We’re Growing Together
Today, By Chloe has:
💫 Thousands of products shipped
💫 Lash students learning every week
💫 A community who supports each other
This is just the start. Thank you for being part of the journey. Whether you’re here for lash trays, serum, training, or just to feel inspired
You’re in the right place.
Stay connected
📦 Shop our bestsellers
📚 Join our training
💌 Follow us on Instagram @bychloerainford
Welcome to the family ✨
Love
Chlo x